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Brands/Programs

Whether using your brand, our brands, or a combination of both, Federated offers solutions in many parts of the store.

• National Brand Equivalent Program - Hy-Top, Parade and Red & White meet or exceed national brand quality and offer consumers value-priced options throughout the store



• Entry Level Price Point Program - Better Valu serves value-conscious consumers throughout the store and helps retailers compete more effectively with supercenters, dollar stores and other value retailers. BV Care offers entry-level price points in HBC



• HBC Program - BV Care offers entry level price point items. Exclusively distributed by Golden Bay Supply Chain Consolidation.