Home > Retail Grocery > Brand Management > Better Valu

Better Valu
Your Savings Brand

Better Valu now has its own consumer site. For more information on our products or to see how Federated Group is building brand loyalty with shoppers, please visit the new Better Valu page.

With Better Valu, customers will know that yellow stands for savings throughout the store. With a targeted SKU count and recently redesigned packaging, Better Valu helps retailers recapture lost sales in important categories throughout the store without competing directly with the first label.

BV Care
Offering customers an entry level price point in HBC insulates from dollar stores and supercenters. Sourced from all over the world, BV Care capitalizes on the Better Valu name while establishing a strong brand of its own. Items include shampoos, lotions and body washes.

To compete more effectively using Better Valu or BV Care, contact sales@fedgroup.com.