Federated Group announces launch of three brand Web sites for consumers
ARLINGTON HEIGHTS ILL. — Federated Group, a full-service provider of programs and brands to the foodservice and retail industries, is proud to announce the launch of three new consumer Web sites, featuring Hy-Top™, Parade™ and Better Valu™ brands. The first of the three, Better-Valu.com, went live for the opening day of the July 59th Annual National Retail Selling Show and was joined by MyParadeBrand.Com and Hy-Top.com in late November.
Retailers who carry these brands will benefit from increased shopper loyalty and a modern, user-friendly channel for feedback. And, as new generations look to the Internet to guide buying decisions, an outstanding Web site can reinforce the value of choosing private label.
Fun and useful features such as recipes, store finders, testimonials, Quality Assurance information and more greet visitors and provide an important level of service. Additionally, the three sites have common design elements, including a close adherence to the look and feel of each respective brand’s packaging. Sharing common visuals, such as photos for Parade™ and Hy-Top™ and illustrations for Better Valu™, will build familiarity and help consumers recognize the products on the shelf. The URLs will be added to all new and redesigned labels.
And, for Federated Group, the feedback has been immediate—in just the first days of the Hy-Top™ launch, compliments on the quality of various products began to stream in through the “Contact Us” function.
About Better Valu™
Better Valu™ is the entry level price point private brand of choice for retailers and distributors. With a targeted SKU count of 325, some bilingual labeling and eye-catching yellow packaging, Better Valu™ helps ensure success in important categories throughout the store without competing directly with the national brand equivalent. Better Valu™ was established in the 1980s by Federated Group and can be found in many grocery retail and convenience stores nationally.
About Hy-Top and Parade
Hy-Top™ and Parade™, with 1700 and 1200 SKUs respectively, are national brand equivalents used to complement or support the private label programs of retailers and distributors. Both brands were established in the 1950s to help independents serve their customers at a lower price point without sacrificing quality, and they are widely used across the country today. Both Parade™ and Hy-Top™ are exhaustively measured by an in-house Quality Assurance department against national brands for function, taste, quality and appearance, and each meet all USDA and FDA regulations.
About Federated Group
Composed of Federated Foods, Federated Foodservice, Golden Bay supply chain consolidation and SailPointe Creative Group, Federated Group has a deep understanding of both retail and foodservice. Providing support to all links of the supply chain, Federated is proud to be a full-service entity. Core competencies include brokerage, brand development, brand management, label design and pre-press, aggregation and consolidation, Quality Assurance and more.
To learn more about how Federated Group can help grow your business, contact Kate Galbreath at kate.galbreath@fedgroup.com or 847-632-8385.
On the Web:
www.better-valu.com
www.myparadebrand.com
www.hy-top.com
www.fedgroup.com
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