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Our History

In the early 1900s, a grocer in Buffalo, New York named S. M. Flickinger realized that the small, independent grocers could work together to compete more effectively with the giant grocery chain of the time: A&P. Flickinger saw that part of A&P’s advantage was their private brand, so the innovative Flickinger created the Red & White brand, formed a buying co-op and attracted quality vendors to offer customers high quality products at competitive prices. This became the foundation of Federated’s Retail Grocery business.

Throughout the years, Federated has added more proprietary brands to its exclusive line-up, increased its scope to include Foodservice, Supply Chain Consolidation and SailPointe Creative Group, and has helped retailers, wholesalers and distributors throughout the country gain scale and increase profitability. These are the kinds of solutions that Federated Group has embraced for over 75 years, and the kinds of innovations that would make Flickinger proud today.